social media has emerge as mainstream and as a person said: every media turning into social. i usually think some brands and their attitudes to social media, content marketing, management.  the great issue that ever came about to social media advertising become the hacking of the 2016 us election of donal trump through the russians. why? as it laid bare what many in social media advertising has known for a long, long time: that social media systems are a joke, their valuations are based totally on imaginary users, and their integrity lies someplace among lucifer and that guy who eats human beings's faces within the movies. for advertising and marketing consultants inclusive of myself, recommending existing social platforms which includes facebook, twitter, and instagram has been increasingly more tough, because -pretty frankly- lots of us don't trust the metrics.